Lloyd started his career at MTV, where he crafted a unique style of comedy that is full of earnest characters who aren’t that bright or talented, but are utterly oblivious to their shortcomings. It’s an approach that has won him awards at Cannes, The Clios, The Broadcast Design Awards and The New York Festivals…yet is still completely misunderstood by his mother.
He’s worked in Canada, Europe and in South Africa, with clients as varied as Nike, ESPN, Budweiser and Mercedes. One of the highlights of his career was directing two super bowl campaigns, one of which is ranked in the top 25 of all time.
Originally from the east coast, he now lives in Los Angeles with his wife, two kids and a gender fluid dog who writes an advice column for humans under the alias MRANSWERMAN. Poppy’s advice column has been called, “…exactly what you would expect from someone who licks their butt.”